Email marketing is and always will be one of the most effective online marketing solutions to market products or services, whether B2C or B2B. Did you know that globally the average ROI through email marketing is $42 for every $1 spent, this makes email marketing one of the best online advertising platforms. Though email marketing demands a well-planned strategy to succeed, once it does it leads to healthy relationships that drive conversions. So if you’re looking for some of the best tried and tested email marketing tips and strategies, you’re in the right place.
Personalization and Segmentation
Generic emails never work, they did when people weren’t used to getting emails, the game has changed a lot since then. Now segmenting your email list based on user behaviour is a must, why? Because it helps you send personalized content to each demographic. Studies from the top web marketing companies have shown that segmenting campaigns results in a 760% increase in revenue!
Use High-Quality Images to Enhance Engagement
Reading is a leisure task, and reading an email is very much an official task, meaning you wouldn’t have much time to read the entire email. What is the alternative? Simply use images to convey the message, a well-placed creative will do more to reinforce your message and also create a more immersive experience.
Place Your CTA at the Right Spot
What would be the most strategic position in which to place your CTA? At the end of the email? The most effective place is the subject line. A subject line decides if an email is worth my time, keep it short, and use actionable language to add urgency or excitement to the subject line. Make sure to do A/B testing for continuous improvement, A/B testing is proven to boost conversion rate.
Focus on Value-Driven Content
One thing to remember, an email is not a letter, emails should provide value, be it through education, discounts, or insights. Meaning it should contain the right balance of information, it should be concise yet informative. It's important to clearly communicate your message to the audience without overloading them with information. Also, the best online marketing companies aim to keep their email under 100KB, optimizing images and avoiding unnecessary heavy attachments.
Leverage Interactive Elements
An engaging email isn’t just an email with a good CTA and a visually appealing creative. Real engagement happens when emails include videos, GIFs, polls etc, this personalizes your email even further and allows the audience to actually engage with the content. Studies done by social media management companies Interactive emails can boost click-through rates (CTR) by 300%.
Use Automation for Drip Campaigns
A drip campaign is another email campaign just automated, meaning it sends pre-scheduled emails to subscribers based on specific actions. A drip campaign helps nurture leads, onboard new clientele, and sometimes even re-engage inactive users. Automation marketing has shown a 451% increase in qualified leads for some of the best online marketing companies.
Structure Your Email Correctly
Say you have to send out an email to startups and in this email, you need to have a lot of information, do you just shove it in there? No, you have to structure that email well so it ensures readability. An email must have a clear hierarchy—Headline, body, CTA, and footer. Always avoid sending emails from “no-reply” addresses, especially if it's for a startup as it will discourage engagement. Make the email as personal as possible to build trust and improve open rates.
Optimize Sending Time for Maximum Impact
One of the most crucial elements of email marketing is time, a good email marketer must know when their audience is reading their emails. Analyze their behaviors to determine the best and the most optimal time to send out your email, use A/B testing to send the same content at different times to determine the best time. Test test and succeed.
Implement Funnel-Wise Email Marketing
Segmenting your audience is a must but segmenting your campaigns is also beneficial. By using different email sequences for leads, conversion, etc you can manage and optimize each campaign personally, giving you more open space to be creative with each campaign and also making decision-making a lot easier.
Monitor Metrics and Refine Strategies
After doing all this, make sure to track your results, meaning tracking your key metrics—CTR, bounce rate, and conversion rate. By doing so you will be able to refine your approach in the coming campaigns more effortlessly. Studies have shown that email campaigns with a data-driven approach perform 20% better than those without.
So are you ready to boost your ROI by exploiting one of the top digital marketing solutions—email marketing? Make sure to give these tips and strategies a try, however, if you are looking to make a real impact on your ROI through email marketing, Innovate Wings proudly call ourselves an innovative digital media company, we specialize in crafting high-converting email marketing strategies tailored specifically to your brand. Whether you're a startup looking to build trust among your audience and peers or an established business aiming to boost engagement.
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