Smart Facebook Marketing Strategies to Skyrocket Your ROAS

If you’re an entrepreneur, brand, or digital marketer like ourselves, you must’ve been running Facebook ads for a while now and if you’re new, you should keep on reading!

Some of you probably would have noticed that getting high returns isn’t as easy as it used to be. The reasons are endless, rising ad costs, stricter privacy laws, increased competition, etc. So what is there to be done? Beat the system!

It's time to make your ads manager work smarter, not harder. Sit tight, get your glasses on, and focus! These aren’t just tips, we’re diving into our proven, high-ROI strategies that we are using right now for brands to maximize ROAS (Return on Ad Spend).

👉🏻 AI-Powered Dynamic Product Ads (DPAs) with Smart Segmentation

What’s DPA you ask? So let's say you browse an online store and like a pair of shoes, but you don't purchase it. The next morning, you’re scrolling through Instagram, and there it is a carousel ad showing you the same shoes but with a special deal. Now that’s Dynamic Product Ads (DPAs) in action something out of a Sci-fi movie right? These DPAs automatically retarget users with the exact products they viewed, and when paired with AI-driven segmentation, they can prioritize high-value shoppers.

Why it Works

• Retargeted users have a 70% higher chance of converting compared to cold audiences.

• Dynamic ads can reduce CPA by 20-30% compared to static ads.

👉🏻 Hyper-Personalized Video Ads with Instant Experience

Sounds so technical must be a good idea. Yeah! But not that technical, the logic is simple. We have a very small attention span, life is so fast that we’re just keeping up with it, who has time to watch something that isn’t even related to them? Now You have 3 seconds or less to grab their attention. That’s why short video ads work wonders.

Take Gymshark, for example. The brand ran 30-second transformation videos featuring real customers, showcasing their before-and-after fitness journeys. The result? A 9x return on ad spend.

Why It Works

• Video ads get 38% higher engagement than static images.

• Instant Experience ads offer a mobile-first, immersive ad format that loads 15x faster than regular landing pages.

👉🏻 Lead Ads + Messenger Automation = High-Ticket Conversions

Let’s say you have a high-ticket product or service, now if you send it directly to cold traffic through an ad to the sales page, what happens is you lose, cause the high-ticket product or service isn’t something you opt for on a whim. Instead, use lead ads and link them with messenger automation.

Example: A real estate agency used Lead Ads to capture interested buyers and followed up with an automated Messenger chatbot. The bot asked qualifying questions, recommended properties, and even scheduled viewings. The result? A 40% increase in booked appointments.

Why It Works

• Lead Ads reduce CPL (Cost Per Lead) by up to 5x compared to sending users to a landing page.

• Automated Messenger follow-ups keep leads engaged without needing manual effort.

👉🏻 Facebook Marketplace & In-App Checkout for Frictionless Purchases

Since we know that our attention span is low we know that we hate to jump from app to app or different pages to make a purchase. This is why Facebook favors ads that keep users inside the ecosystem. Meaning what? Facebook Shop ads can get you lower CPCs and higher ROAS.

Example: A fashion brand ran a “Facebook-Exclusive Flash Sale” inside their Facebook Shop. Because customers didn’t have to leave the platform to buy, they saw a 25% decrease in abandoned carts and a 2.5x increase in conversion rates.

Why It Works

• Native checkout reduces friction (no extra clicks = higher conversions).

• Facebook’s algorithm prioritizes in-app purchases, often lowering your ad costs.

👉🏻 Social Proof Ads: The UGC & Influencer Whitelisting Hack

UGC content works best that's a fact! But what type of UGC content works best is still a debate. There are various types of UGC content, unboxing, how-to’s, and challenges to name a few, but the one that drives the most customers is testimonial content. User-generated testimonial content converts 4x better than brand-made content.

Example: A skincare brand ran customer testimonial videos showcasing real before-and-after results. The campaign cut their CPA by 35% and increased conversions by 2x.

Why It Works

• Authenticity builds trust. People trust other people more than brands.

• Facebook’s algorithm favors engagement-heavy content, and UGC tends to get more shares and comments.

👉🏻 Advanced Retargeting with Tiered Offers

Remember the word “Hyperpersonalization”, retargeting the same ad to every other customer is hoping an arrow lands on the right target disregarding the surrounding crowd. Segment the ad based on intent.

Example: How a brand should split its retargeting strategy:

Viewed a product but didn’t add it to the cart? Show urgency-based ads

Added to cart but didn’t buy? Offer a small discount with a deadline.

Past buyers? Cross-sell complementary products.

Why It Works

• Retargeted visitors are 70% more likely to convert than cold traffic.

• Tiered offers increase the likelihood of taking action at each stage.

👉🏻 AI-Generated Ad Creatives & Headlines for Higher CTRs

It's a given fact that AI is amazing, it helps cut down work, streamline things faster, and acquire and segment the data in minutes, but is that it? NOPE! Using AI to generate creative ideas, tools like DALLE and Runway ML create high-quality visuals, making ad design faster and more cost-effective.

Example: An e-commerce store used Facebook’s Advantage+ Creative Suite to test different variations of headlines, images, and descriptions. The AI automatically optimized the best-performing combination, resulting in a 38% higher CTR and 27% lower CPA.

Why It Works

• AI helps you find the highest-performing creatives faster than manual testing.

• Even small tweaks in ad copy can impact ROAS by 20-30%.

Facebook ads still work and won't stop working until the day social media disappears from our lives, the only choice is to evolve with the platform. Stop throwing money at random ads and start using smart, data-driven strategies.

Need more guidance, top marketing agency ( Innovate Wings ) is there to help you reach your business goals with a veteran and highly trained digital marketing team. Time to put all hands on deck and dominate the digital world with media and marketing agency ( Innovate Wings )!