Live Streaming and Interactive Content: The integration of live streaming on platforms such as Hotstar (now Disney+ Hotstar) has been a game-changer. Fans can watch matches live from anywhere, accompanied by real-time commentary, stats, and interactive polls. This level of accessibility and interactivity has significantly enhanced the viewing experience, keeping fans hooked throughout the tournament.
Short-form video content offers brands a dynamic and versatile tool for increasing brand awareness and driving conversions. By creating captivating, authentic, and interactive videos optimized for mobile consumption, brands can effectively engage with their audience, foster brand loyalty, and ultimately, drive business growth. With the right strategy and creative approach, short-form videos have the power to elevate brand awareness, amplify marketing efforts, and achieve measurable results in today’s digital landscape.