Why Google E-E-A-T Matters & How to Improve Your Rankings

Understanding E-E-A-T: The Pillars of Quality Content

Before we get into the why and the how, let’s first understand what E-E-A-T is, Google’s E-E-A-T are 4 pillars that play a vital role in terms of ranking. Those 4 pillars are Experience, Expertise, Authoritativeness, and Trustworthyness.

These pillars especially help online or digital marketing agencies, businesses that are in the SEO industry, and brands looking to enhance their online presence. Optimizing a website for E-E-A-T can not only help improve the rankings but also help build long-term credibility for the business and earn customer trust.

Experience

Google algorithm respects and values content based on firsthand experiences, a testimonial or a product review by someone who has used it holds more weight than celebrity collaborations or a generic overview of something. The Google helpful content update relies on promoting real-world experience over celeb, AI-generate, or copied content. According to a study done by the Search Engine Journal, things that get prioritized by Google’s algorithm are articles that may feature expert opinions, case studies, and personal insights.

Expertise

The credibility and the knowledge of the content creator are referred to as experience, Google’s algorithm assesses if the author of the article has real-world experience in the subject topic. A study done by Semrush explains how having real-world experience in the subject topic helps the content reach higher rankings compared to content written by a Content Writer. Websites such as WebMD and Investopedia rank highly due to their expert-driven content.

Authoritativeness

Website authoritativeness is a measure of how much a website is considered credible and reliable. A website’s authority is determined by reputed sources and how often they reference it, websites with a higher number of backlinks earn higher domain authority and signals a strong presence. For instance, a finance website may cite The Wall Street Journal or Forbes and earn a high authority over other finance website.

Trustworthiness

Trustworthiness refers to only the reliability of a website, Google’s algorithm ealuates factors like HTTPs network, authorship, citations and information provided. A study done by Moz states that trust impacts rankings significantly.

Why E-E-A-T Matters for SEO & Digital Marketing Agencies

One of the most essential and crucial factor to create impactful SEO and digital marketing strategies. Google’s algorithm uses EEAT as a guideline to figure out which website provides a higher value in terms of reliable content. This is especially important for businesses in the digital marketing sector, as competition is fierce and standing out requires high-quality content and SEO best practices.

Brands and websites who fail to establish a well structured EEAT often experience ranking drops on a major scale after Google’s core update. Businesses that depend of content marketing, Google ads, and SEO to scale must incorporate E-E-A-T optimization to beat the competition.

How to Improve Your E-E-A-T Score

1. Experience

• Publish case studies, testimonials, and success stories from real customers.

• Share original research, surveys, and real-world applications of your services.

• Use multimedia content, such as videos and infographics, to enhance credibility.

2. Expertise

• Feature author bios with professional qualifications, LinkedIn profiles, and work history.

• Ensure content is fact-checked and regularly updated.

• Create thought leadership content that establishes your brand as an industry leader.

3. Authoritativeness

• Earn high-quality backlinks from reputable sites in your industry.

• Collaborate with influencers, industry experts, and thought leaders.

• Participate in guest blogging and contribute to authoritative publications.

4. Trustworthiness

• Secure your website with HTTPS encryption.

• Provide clear contact details, customer service support, and refund policies.

• Encourage and manage customer reviews and ratings on platforms like Google My Business, Trustpilot, and Yelp.

Why Digital Marketing Agencies Need to Prioritize E-E-A-T

Many digital marketing agencies are still not prioritizing E-E-A-T, a strong E-E-A-T is essential for digital marketing companies who are looking to attract high-value customers and clients. Agencies that implement E-E-A-T best practices help businesses not only rank higher but also build customer trust, drive more conversions, and improve online authority.

How Hiring an Agency Can Help You Scale

Content creation integrated with SEO needs experience, not all businesses have the time or resources to successfully execute effective E-E-A-T strategy. Businesses partnering with a digital marketing agency ensures that your article or any other content meets the quality standard of Google and ranks higher.

At Innovate Wings, we specialize in creating high-authority content, running optimized Google Ads campaigns, and building strong SEO strategies tailored for businesses looking to scale their online presence. By leveraging our expertise in E-E-A-T-focused content marketing, businesses can achieve long-term search engine success and establish themselves as trusted industry leaders.

If you're looking for a partner to enhance your website's credibility and search rankings, Innovate Wings can help you build a strong E-E-A-T foundation and scale your digital growth.