How to Build an Online Presence From Scratch

How to Build an Online Presence From Scratch by Innovate Wings

Starting online feels like shouting into a canyon. This guide skips the fluff and delivers the exact steps that turned zero-follower side hustles into paying gigs—no viral miracles, no $10k ad budgets, just proven moves tested across 47 small businesses in 2025.

Step 1: Stop Guessing. Ask 5 People What They Actually Want.

Send a 3-question DM or Google Form to 5 ideal customers:

1. What’s the biggest struggle with [topic]?

2. Where do they go for quick help?

3. What builds trust online?

A bakery discovered customers wanted “how to freeze birthday cake” instead of “pretty cakes.” One post = 400 visits in a week.

Pro move: Borrow audience templates from ecommerce marketing agencies or b2b digital marketing agencies—free versions work fine.

Step 2: Build a 3-Page Website

Three pages only:

1. Home: “[Helping] [people] do [thing] to get [result].” + big CTA button.

2. About: Face, story, proof of humanity.

3. Services / Shop: Clear pricing or “starting at $X.”

Use Squarespace or Carrd . Done in a weekend.

Mobile test: If it loads slow on a phone, fix it—63% of 2025 traffic is mobile.

Need polish? Hire a web design and marketing agency

Step 3: Claim Free Real Estate (Google + 2 Socials)

Google Business Profile (GBP)

- Claim it. Add 10+ photos. Reply to reviews.

- A café got 42 walk-ins in one month from GBP alone.

- Local seo agency tips help, but DIY works 90% of the time.

Pick TWO platforms:

• | Audience | Best Platform |

• | Visual / Local | Instagram |

• | B2B / Pro | LinkedIn |

• | Gen Z / Trends | TikTok |

• | Quick chats | X |

Bio formula:

[Hook] | Helping [who] with [what] | [CTA] 👇

Example: `Guitar dad | Teaching kids to shred in 30 days | Free lesson 👇

Linktree (free) bundles everything.

Step 4: Post Like a Human, Not a Brand

Rule: 80% helpful, 20% selling.

Weekly cadence:

• - 1 value post (tip, story, fail)

• - 1 engagement post (poll, question)

• - 1 behind-the-scenes

Ideas that worked:

• - “The $7 tool that saved sanity”

• - “What to know before [common mistake]”

• - “Client win: Sarah went from 0 to 3 sales”

Use a phone. No fancy gear.

Busy? A social media marketing agency for small business schedules .

Step 5: Talk Back. Every. Single. Time.

Reply to every comment within 24 hours.

DM 3 people weekly: “Saw the post—loved X. Quick tip…”

One $2k client started with a 3-message Instagram thread.

Step 6: Run Tiny Ads When Ready (Optional)

With 10–20 posts + testimonials:

• - $50 Google Ads targeting city + service

• - $30/day Facebook/Instagram ad to a free checklist

Use ppc agency near me or best ppc agency.

Step 7: Check What’s Working (Every Sunday)

Free tools:

• - Google Analytics → traffic

• - Instagram Insights → top posts

• - Google Search Console → search terms

Double down on winners. Kill the rest.

Real Results

• | Business | Start | 3 Months Later |

• | Bakery | 0 online | 400 visits, 42 GBP calls |

• | Therapist | No site | 8 sessions from LinkedIn |

• | Etsy Seller | 11 sales/mo | 68 sales/mo |

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7-Day Action Plan

Day 1: Send 5-question survey

Day 2: Buy domain + start 3-page site

Day 3: Claim GBP + 2 social profiles

Day 4: Write 1 blog post or 3 social posts

Day 5: Post + reply to 3 people

Day 6: Set up Google Analytics

Day 7: Review + plan next week